The re design of the Telecom Australia Payphone Livery was a major national project - still in use many years later. At the time, the Phone boxes were often vandalised - which posed a problem. The goal for us was to change that perception and developed the 'Hood' concept - influenced by the early Red PMG Phone Cabinets. We developed a design system - the 'Payphone Product Graphic' - which we then turned into the 3D 'Hood' shape - which became the street identifier. Let's see Coca Cola try that. Or actually, ok nevermind.
February 19, 2018